Always Committed to Excellence

Potomac Lures, based in Ashburn, Virginia, crafts high-quality freshwater fishing lures proudly made in the USA. Each lure is built and tested by hand for lifelike action, lasting durability, and consistent performance right out of the box. By keeping production local, we maintain strict quality control and uphold true American craftsmanship.

Whether you’re casting your first line or chasing your next trophy catch, our lures are designed to deliver results. With precision engineering, premium components, and proven patterns that work in lakes, rivers, and ponds nationwide, Potomac Lures gives every angler the edge to turn a good day on the water into a great one.